STILA
Since its founding in 1994, the "Stila Girl" has grown up. Working closely with the Creative Director, we did a brand overhaul for Stila Cosmetics updating the craft paper packaging to an elevated brushed gold color scheme. We also redesigned website, email direction and merchandising.
PACKAGING REDESIGN
Working closely together, the Creative Director and I updated the original craft paper packaging transforming it to a brushed gold, elevating the brand.
PHOTOGRAPHY
Stila's instagram account has grown from 200k to 3 million over the past 3.5 years that I have worked on it. Collaborating closely with the Director of Social Media, I art directed, styled and shot products for use on social and web.
SEASONAL PACKAGE DESIGN
I created unique designs, in some instances using my hand painted water-colors that I transformed into patterns for special edition packaging.
EMAIL DESIGN
I was tasked by the Creative Director to redesign the overall look and voice of our email campaigns. I worked to elevate the look while adding a whimsical tone and a social tint.
PRINT DESIGN
From educational to promotional materials, I have designed print ready assets.
WEBSITE REDESIGN
I worked on the complete website redesign, updating the overall look and navigation for desktop and mobile viewing.
Homepage layout. I work on seasonal updates which includes the overall look of the season as well as art directing product beauty shots for web.
FANREAL & CURALATE
I collaborated with the Social and Digital teams as well as Curalate to design the "fanreal" interface on our website which creates a curated gallery of shoppable user generated content.
MERCHANDISING OVERHAUL
Sephora Gondola Merchandising unit complete overhaul; I partnered with all Stila departments as well as the engineers and printers to elevate our units to match the new packaging. We developed a new gondola structure, merchandising strategy and visual elements.
